The Okemo Valley branding effort is a 2 year program to help target marketing and branding efforts for the region. Helping to prmote a unified message and image of the Okemo Valley.
Branding update 8/07/07
Phase II of the branding effort started on Thursday morning, August 2. Through ongoing efforts of the Branding Task Force Committee, the OVRCC has announced it will begin the marketing design and development stage of its two year regional branding effort.
The Branding Task Force committee members are:
Jim Kubec of The Governor’s Inn, Ludlow
Lisa Brandmeyer of Brandmeyer’s Mountainside Lodge, Weston
Peter Gregg of The Golden Stage Inn, Proctorsville
Rob Hodgkins of Okemo Mountain Resort, Ludlow
Retired member: Bob Elkinson of The Quail Hollow Inn, Chester
Retired member: Julie Pierce of The Victorian Inn, Chester
The Branding research was performed by Wallace & Washburn of Wellesley, MA in May of 2006. Results were presented at the Plymouth State park pavilion in June 2006. Efforts continued for fundraising and planning through the Fall of 2006.
The Branding Task Force was reconstituted in February 2007, with the volunteer efforts of the Chamber Board members listed above. After much deliberation, it was decided to continue the branding plans, restart fundraising and reach the funding goal of $12,800.
As of Tuesday, July 24, the fund reached a benchmark of $6,000. Okemo Mountain Resort had pledged a match of $6,000 when the benchmark was achieved. Thus the total amount pledged to date is $12,000. While we are still $800 away from our goal, we are confident that more members will now contribute and helps us reach the top!
As of Aug 2, thirty one chamber member companies have contributed money to the branding efforts. Their contributions range from $25 - $500. Each member has donated what they could afford to the program. We thank you for your support. It is our hope that additional members will support this effort with contributions as well.
The Okemo Valley Regional Chamber of Commerce has partnered with The Communicators Group of Brattleboro, VT to develop a new logo, tagline, ads and web marketing materials, which will be the basis for a common message promoted by members of the chamber of commerce.
Phase II is scheduled for completion in the Fall of 2007. Once completed, we will begin Phase III, which is the creation and development of a new valley marketing group (vmg). The VMG will be made up of interested chamber members, who would like to help guide and drive the regional marketing efforts of the chamber of commerce.
If you would like to learn more about the branding efforts for the Okemo Valley, please contact the OVRCC main office at 802-228-5830.
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